🌎 SEO Services

Local SEO Services

Build a strong local presence and stay on top as their go-to choice. Win your community with our proven Local SEO Services and bring in more customers to your online shop as well as your physical store.

What is Local SEO?

Ever wonder how businesses land the top spots on Google for ‘speciality coffee near me’ or ‘best foot spa in Melbourne’? That’s Local SEO at work!

In Local SEO, we aim to attract users nearby who are actively searching for your services or products – in other words, people who are ready to make a purchase.

(Unlike regular SEO that caters to people at different stages of the buying journey)

This strategy involves managing your Google My Business (GMB) profile, securing listings in online directories and creating relatable content for customers in your area.

The result? More website visits and calls, and more customers coming through your doors!

monetary value of local seo

Why is Local SEO important for any business?

Did you know that 76% of local searches led to a customer visit within 24 hours, with 28% of those resulting in a purchase?

This proves that more people use the internet to find local businesses that can help them with their immediate needs – whether that’s a dentist nearby or a premium hair salon.

Local SEO makes sure you stay on top of search results – right at the very front of your potential customers.

So, imagine all the opportunities that could slip away if you’re without a solid local SEO strategy – imagine your customers scrambling instead to your competitors’ doorsteps…

Another reason to stay excited about a local SEO approach is that it’s proven to be cost-effective…

Allot a solid budget and get help from trusted local SEO service. Rest assured, your investment will pay dividends 5 to 10 years down the line.

Speak With The Local SEO Expert

Our commitment and transparency are our main keys.


Our Commitment



At KBA Web, expect to work with real local SEO specialists – not account managers or marketing generalists…

This means you’ll be working with people who understand there’s no one-size-fits-all approach – the basic SEO principles may always apply but your unique business needs and goals can make all the difference to the strategy.

We’ll bring our in-depth industry knowledge and hands-on SEO experience to funnel the most qualified visitors to your website, convert them into paying customers and turn them into loyal advocates of your brand.

Our Comprehensive Approach for Delivering Local SEO Services

Local keyword research and optimisation

We first identify high-value local keywords through comprehensive keyword research. We target keywords with the highest commercial intent considering the nature of your business and the location/s you service.

On-page optimisation for local search intent

Your site’s content, meta tags and headers are then updated and integrated with the keywords acquired from research. This directs nearby searchers to your website and improves your local rankings.

Google My Business profile optimisation and management

Oftentimes, top local search results feature Google Maps. To help you rank for it, we update your GMB profile with accurate NAP (name, address, phone) details, add a well-crafted business description and fill in relevant business photos.

Local citation building and management

Apart from GMB, we also submit your business information to local online directories and verify any existing listings. We ensure your business’s information remains consistent across these listings to improve your local search visibility.

Online review management & reputation building

We respond to customer feedback and encourage satisfied customers to leave positive reviews to help you build and maintain a trustworthy reputation. When your customers trust you, more will follow – and Google takes notice of that.

Competitive analysis of local competitors

We analyse your competitors’ keywords, backlink profile and content strategies. Doing so allows us to further refine your local SEO strategy. We’ll emulate what’s working and improve on any of their gaps to gain a competitive edge.

Local content creation and optimisation

We create content such as blog posts, guides and articles that are relevant to your area. This content will be optimised for local keywords and crafted to reflect any local events or trends that customers can relate to.

Regular reporting and tracking of progress

We track key metrics such as website traffic, search rankings and conversion rates and put them all in a comprehensive report that’s easy to understand. We’ll show you real data and insights to keep you updated on the results of our local SEO campaign. 

Local SEO Glossary of Terms


Local SEO

Optimising your online presence to rank higher in local search results for products or services offered in a specific geographic area.


Local Search Intent

The primary intent or goal of a user conducting a local search, with the expectation of finding local results. For example, a user searching for ‘best coffee shop near me’ expects to find a list of top-rated coffee shops nearest to them.


Local Pack (3-Pack)

The prominent trio of local business listings displayed on Google Maps for relevant searches. For local searches, this feature oftentimes ranks on top of search results page.


Google My Business (GMB)

A free tool from Google to manage your business listing on Google Search and Maps.


NAP (Name, Address, Phone Number)

Key details in a business’s GMB profile and other online directory listings. Keeping these details consistent and accurate across online directories improves local online visibility.


Local Keywords

Words or phrases people use to search for local businesses, usually in this formula [city/town] + [product/service] or other closely related variations.  (for instance, ‘Sydney dentist’ or ‘dog walkers Hobart’).


Local Citations

Mentions of your business name, NAP and website on other online directories and websites.


On-Page Optimisation

Optimizing website content to include relevant local keywords, location information and schema markup


Local Content Creation

Creating valuable content focused on local topics, events, trends or interests.


Link Building

Acquiring backlinks from high-quality, local websites to your business website.


Online Reviews & Reputation Management

Encouraging positive customer reviews on Google My Business and other platforms, and addressing negative feedback professionally.


Service Area Business (SAB)

Businesses that serve a specific geographic area rather than having a physical location.


Local Landing Pages

Web pages targeted to specific locations or neighbourhoods.


Ecommerce Local SEO

Optimising an online store to attract local customers searching for products online.


Local Services Ads

Paid advertisements displayed prominently on Google Search for local service-based businesses.


Frequently Asked Questions

What is local SEO?

Local SEO is the process of optimizing a business’s website with the aim of improving online search visibility for location-specific searches. As a result, it becomes easy for your local audience to find and access your website.

This process involves analyzing and selecting keywords that are relevant to your business and, at the same time, aligned with your local audience’s search queries. Apart from that, this involves optimizing your local business listings, such as GMB, and responding to your online customer’s reviews and ratings.

How do I know if I need local SEO in my business?

If you haven’t optimised your website for local SEO yet, here are some clues that would tell you that it’s time to consider doing it:

1. Your competitors are featured in the map pack. You are not.
2. You’re not ranking for local search terms. For example, if you’re running a coffee shop and your website is not at the top of the results page.
3. You’re website isn’t attracting the traffic and leads you were hoping for.
4. You want more customers to visit your business’s physical shop.
5. You want to be the first business (in your niche or industry) that people think of when they need something.

Why local SEO is important?

Local SEO is important because it’s an opportunity for your business to be able to connect with potential customers in your community.

Let’s look at it another way.

Have you ever Googled ‘coffee shops nearby’ and seen a map with three cafés on the left? If you own a coffee shop website and you’ve optimised it for local SEO, there’s a good chance your business could appear in one of those three spots.

So, you are missing out on a lot of chances to attract more potential customers if your website is not optimised for local SEO.

What is included in your local SEO package?

KBA Web’s local SEO package includes the following:

– Website audit
– Local keyword research
– Content mapping
– On-page optimization
– Deep dive local competitor analysis
– Local citation & directories
– Manual link building outreach
– Report & Keyword Tracking

What are the benefits of local SEO?

The benefits of local SEO include the following:

  • Increased online visibility and local reach
  • Higher website traffic
  • Higher conversion rates
  • More local customer engagement
  • More credibility and authority for your website
How much does local SEO cost?

At KBA Web, the cost of Local SEO is already included in our all-inclusive SEO package, which starts at AUD 2,000. However, the final cost may vary depending on several factors, such as the scope of the project, the industry or niche you are in, and the specific needs of your business. Contact us to get a free quote and learn more about our local SEO services.

Ready to take your SEO to the next level?

Get a proposal from our seasoned SEO profesionals.


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