SEO Melbourne

Work with our team of excellent SEO Melbourne experts to design a unique SEO strategy that targets your ideal audience and sets you apart from competitors.

✓ No long-term contracts
✓ Full disclosure — we show the real outcomes
✓ Clear goals and deliverables

We are SEO Melbourne Experts

We’re are SEO experts helping businesses becomes visible in Melbourne. With proven strategies and a focus on measurable results, we’ll get your website ranking higher in Melbourne search results and attracting the customers you need.

So we’re more than just an SEO company – but more of your partner in digital growth. Our team of SEO experts will work closely with you to understand your unique goals and develop a customized strategy to increase your online visibility, drive targeted traffic, and ultimately boost your bottom line.

Results Driven

We opt for a results-driven SEO strategies that deliver measurable growth and improved search rankings.

Tailor-Made Strategy

We tailored SEO strategies crafted to your unique business goals, ensuring maximum visibility and growth.

ROI Focus

Increased organic traffic, higher search rankings, and improved ROI are our top SEO priorities.

Our Services

Our Melbourne SEO Services

Find out more about the whole range of SEO Melbourne services we provide. We can customized our strategy based on your requirements and needs.

On-Page Optimisation

The better Google understands your site, the better chances you have of ranking. Our on-page SEO service involves optimising your site’s content, architecture, and navigation to make it easier for search engines to crawl and index your web pages. We also incorporate your target keywords in your site’s copy, multimedia, and meta tags and fix issues like duplicate pages, redirect errors and slow site speed.

Link Building

Search engines favour websites with high overall authority. With strict adherence to Google’s guidelines, we acquire high-quality links from websites in your industry to boost your domain authority. Some of our proven techniques include manual outreach, guest blogging, and thought-leadership content collaborations.

Google My Business Optimisation

Also known as Google Business Profile (GBP) optimisation, this service involves claiming and managing your Google business profile so nearby customers can easily find you. We input accurate information, including your name, address and phone (NAP) and add relevant branding multimedia for better customer experience. We also handle and respond to customer reviews, ensuring concerns are heard and addressed.

Local SEO

Our local SEO services can help your website rank high for location-specific searches, particularly if you operate in multiple locations. We determine search terms or phrases your local customers use and create pages around those keywords. Moreover, we can submit and manage your business listings across different online directories to further establish your business’s legitimacy.

SEO Copywriting

Whether it’s a new landing page or an existing one, we can write keyword-rich website copy that aligns with your brand messaging and leads your website visitors to perform your target action (e.g., sign up for a newsletter, download an ebook, etc.) We want to find the right balance between SEO and copywriting, so your site ranks in Google while generating conversions.

Global SEO

We can assist you in crafting an effective Global SEO campaign, ensuring your brand appeals to your target market overseas. We’ll optimise your website to cater to different languages and provide a content strategy that considers your audience’s unique cultures and customs.

Our Simplified SEO Method to Boost Online Visibility

We always look into data first to come up with the best approach to optimising your site and getting it ranking on search, eliminating guesswork in each phase of our SEO strategy.

1. In-depth Site Audit

An in-depth analysis of a site is a vital component of a successful SEO strategy. It opens hidden flaws that affect your site’s visibility by thoroughly evaluating its structure, content, backlinks, and technological aspects. A comprehensive audit acts as a road map for any SEO strategy, identifying optimisation opportunities and ensuring that your website complies with search engine algorithms. Investing in a thorough audit is a proactive step towards improved rankings, a better user experience, and sustainable organic growth.

2. Customised Niche Strategy

While SEO is a long-term activity, we don’t discount the value of fast wins; these “low-hanging fruits” build up to significant, long-term SEO successes! We create a simplified SEO plan that optimises your financial investment and directs your firm to the desired degree of success.

3. Content Mapping & Keyword Research

Your web page must have content that is keyword-rich so that search engines can find it and deliver it to your intended audience. Our powerful SEO technologies help us locate and analyse the most relevant keywords for your website. We evaluate aspects such as search volume and competitiveness when deciding which keywords to target.

4. On-Page Optimization

On-page optimisation is the core of any successful SEO strategy. It requires tailoring your website’s content, HTML tags (title, meta descriptions, headers), and internal linking structure to the target keywords and user intent. This ensures that search engines understand your content’s relevance, enhancing visibility and ranks. By optimising each page, you create a user-friendly experience that increases engagement, lengthens dwell times, and reduces bounce rates, indicating to search engines that your website is valuable and deserves a higher position.

5. Quality Link Building

Excellent quality, niche-specific link building is a critical component of SEO success. Acquiring high-quality backlinks from reputable websites in your industry boosts your website’s credibility and relevance in the eyes of search engines. These links function as endorsements, suggesting that your knowledge is valuable and trustworthy. As a result, your website climbs the ranks, obtains targeted visitors, and establishes itself as an authority in its field. An approach to link building not only boosts your SEO efforts, but it also fosters important relationships within your sector, resulting in long-term growth and success.

6. Monitoring

Consistent monitoring of SEO campaigns is essential for identifying what’s working, adapting to changes, and ensuring the strategies delivers the best possible results

Work with us for your SEO Services in Melbourne

Our Values

How We Get SEO A Lot Better

No Minimum Term

No sketchy, lock-in contracts. Unlike other SEO services in Melbourne that require a minimum term (usually 6-12 months), KBA Web allows you to cancel at any time. Just let us know at least two weeks in advance and we’ll ensure a graceful exit for you.

Cost Effective Strategy

While SEO requires an initial upfront payment, you’ll continue to reap benefits for years down the line. At KBA Web, we take this cost-effectiveness further through our tailored approach that prioritises your most urgent goals and ‘quick-win’ opportunities that set us up for ongoing success.

Full Transparency

On top of the monthly reports we provide you, we inform you of any major changes or progress from time to time. So, expect to be always in loop. Our transparency has made us a top SEO agency in Melbourne, and we’ve always believed it to be vital for achieving more success for our clients in the long run.

Quality Results

Our team is composed of individuals passionate about SEO, and this genuine love sparked creative perspectives and new thinking that has further shaped and refined our SEO understanding and approach. As a result, we always deliver quality results – which ultimately is what matters for our valued clients.

Frequently Asked Questions

Have any questions? Find answers here.

What is SEO Melbourne?

SEO Melbourne is an SEO strategy with the goal of getting higher rankings for keywords and phrases relevant to your business in Melbourne. This is important if you are looking to gain more online visibility in Melbourne, as well as increase online traffic.

How much does SEO cost in Melbourne?

Quality SEO services starts at around AUD 2,000. Small businesses can already benefit from basic services that includes on- and off-page SEO, as well as analytics and regular reporting.

On the other hand, if you’re an ecommerce store or a large enterprise, you will likely have specific requirements and features which may incur additional investments.

A more accurate answer to how much SEO cost is that it depends on several factors. Apart from the size and nature of your business, your niche or industry and the level of competition also plays a role.

Regardless, you should be cautious of Melbourne SEO agencies who charge less than AUD 1,000. In fact, we’ve met clients before who subscribed to cheap SEO services and wished they never did. These kinds of arrangements usually involve the SEO provider outsourcing the work overseas or using black-hat SEO approaches that may work temporarily but cause long-term damage.

What should we look for in a Melbourne SEO Agency before we get started?

When looking for an SEO company in Melbourne, look into their case studies or work history to see if they’ve handled SEO challenges similar to yours. You should also head over to their Goode Business Profile and browse through client testimonials to have an idea about their customer service.

Additionally, be cautious of agencies offering SEO guarantees. These guarantees often come with tempting but unrealistic promises, for instance, ‘top 1 ranking in in X months’ or ‘Y% increase in organic traffic’ and money-back guarantees, meant to trick unknowing businesses.

How can SEO agency help my business?

When you have trusted digital marketing SEO experts handling your website, they bring in the skillsets and experience to make informed decisions that improve your site’s performance. This means you no longer have to worry about learning SEO from scratch.

Even if you take a course or a bootcamp to learn SEO basics, understand that algorithmic changes occur every day. Moreover, search engines can suddenly announce major critical updates that need urgent attention. SEO agencies are always on the lookout for these updates and ensure your SEO approach is adjusted accordingly, saving you time and energy better spent on running your business.

Who is the best SEO Company in Australia?

The best SEO agencies in Australia are those that practice what they preach – in other words, doing SEO for their own website and actually ranking for their target keywords. Otherwise, if they’re relying on paid ads instead, you should be raising your eyebrows and questioning their expertise.Additionally, the best SEO agencies should consist of SEO professionals. These means that from first contact and throughout your SEO journey, your website and any of your inquiries should be handled by an SEO expert, not a salesperson or account manager.

Which SEO task do you perform?

Generally, we perform these SEO tasks to help your website improve its rankings:

Perform a range of on and off-page optimisation techniques, keyword research and content creation, among many others
Keep tabs on any search engine updates, algorithm changes and emerging SEO trends to keep our strategies fresh and effective.
Use modern SEO strategies and tools to help us track your website’s SEO performance and arrive at sound decisions in terms of making any tweaks or adjustments to our approach.
Reach out to other reputable industry players and build meaningful professional connections to create win-win SEO opportunities for both parties.
Generate reports and provide you with insights on your site’s SEO performance, identifying and fixing issues along the way.
Expand our knowledge in digital marketing to fine-tune our processes and systems and produce the best results for our clients.

Eventually, the actual tasks we do will depend on your unique business needs and your goals. For example, you may ask us to focus more time on link-building than creating content as you may already be satisfied with the ones you have. Give us a call and we’ll create a tailored SEO strategy for you.

How do you boost your search engine positioning?

As an SEO company in Melbourne, we’ve learned from our years of experience that a successful SEO strategy requires a combination of different techniques — not just one.

However, there are a few of them that we believe hold more weight in improving page rankings and those strategies are what we focus on. These include:

Topical Authority: We demonstrate our expertise by addressing relevant topics in our blog posts, providing our audience with interesting and valuable information that answers their questions and solves their problems.

Backlink Building: We connect with other website owners to secure backlinks. We do this in ways such as guest blogging, genuine outreach and so on.

Technical SEO: We ensure that our site provides our users with excellent user experience. So, we address technical issues that can hinder fast page speed and mobile responsiveness.

Keyword Research and Strategy: We look for relevant keywords in our industry and incorporate them into our content to make it easier for search engines to find us. On top of that, we organise those keywords into topic clusters to avoid duplication and page cannibalisation.

What is SEO and why is it important?

Simply, search engine optimisation (SEO) is a marketing strategy that aims to improve a website’s online visibility by boosting its rankings in search engine results pages (SERPs).

Especially given the fact that 68% of online experiences start with a search engine, you want to be visible to and be able to connect with potential customers within that vast pool of audiences.

Furthermore, under 1% of people click on the 2nd page of Google. So, if you want to get out of the back rows of search results, SEO is the way to go.

What elements affect SEO?

Elements that can affect your site’s SEO are as follows:

Keywords — Keywords must be relevant to your industry and your target audience. Basically, these serve as ‘clues’ for search engines to understand what your website is all about, which allows them to deliver your website to users who search for the same keywords online.
Content — There’s no better way to showcase your topical authority in your industry than releasing interesting and engaging content. Doing so can increase your credibility in the eyes of both search engines and your audience, which helps boost your ranking.

On-page optimisation — On-site elements like titles, headings, URLs and so on must be optimised with the appropriate keywords. This makes your site make more sense to search engines, allowing it to be more discoverable.
Technical SEO – Your website must be optimised for search engines to easily crawl and index all of your pages. This involves having good site structure, sitemaps, robots.txt file and so on.
Backlinks — Having quality backlinks sends positive signals to search engines, telling them that your site is well-respected by other reputable websites in your industry. This increases your credibility, and ultimately, your rankings.

What defines local SEO from regular SEO, and how does it work?

Local SEO focuses on improving online visibility in a specific geographic area. Let’s say you run a coffee shop in Melbourne. Local SEO strategies can help you appear at the top of search results for local queries like “coffee shops near me” or “cafés in Melbourne.”

This makes you more discoverable to people in Melbourne who are actively looking for cafes in the area, increasing the likelihood of them actually visiting your physical store.

To achieve this, you must optimise your business listings (e.g. Google My Business (GMB)), ensuring that your business information, like opening hours, location, and contact information, is updated. You may seek out a reliable Melbourne SEO service to help you with your GMB profile optimisation.

Regular SEO, on the other hand, is the “parent” or foundation of all SEO practices, including local, national, and global SEO. Regular SEO deals with improving your “overall” online visibility and rankings without any particular geographic location being targeted.

What more expertise do you have in the industry in terms of delivering results?

Apart from on-page, off-page and technical SEO, we can also craft a comprehensive content marketing strategy that targets valuable keywords. We also have in-house content writers who can help you write your blogs or articles if necessary.

Additionally, we also offer SEO copywriting services, where we’ll write or update your website’s copy to optimise it with your target keywords, as well as optimise it for conversions.

Ready to take your Website to the next level?

Speak to our seasoned SEO professionals.