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Specialised SEO Excellence, Not General Guesswork

Providing Consultation, SEO Strategies and Implementation Internationally

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What We Do

Ranking # 1 seems impressive, but the truth is, it’s not all that matters. In fact, you could rank first, but for keywords with zero monthly searches, which won’t help your business at all.

Unlike many experts and SEO agencies in Australia, we know that SEO is about more than just rankings – it’s about getting organic traffic that truly matters for your business.

At KBA Web, this means strategically placing your business in front of your intended online audience. And to do so requires a data-driven approach, meaning, we use precise data to guide our decisions and next steps – 100% free of any guesswork.

Moreover, we explain the numbers and make it easier for clients to understand the inner workings – an aspect often overlooked by SEO providers. We believe that when clients understand each step and the overall strategy, they can make better decisions for their business.

Book a free consultation with our experts today, and let’s start driving traffic that matters.

We are tired of "Marketing Agencies"

Sam Kadel, Founder, KBA Web

Sam Coffee

The Digital Marketing and especially the SEO industry has gained a bad reputation within Australia. As, there are way too many full service digital marketing agencies and “SEO Gurus” that have no clue on what they’re doing. 

You’ve probably have or at least know one person who has drained tens of thousands of dollars or more into improving their online presence, only to see no results. 

And you’re not alone, in fact, the same thing happened to me when I hired a Google Ads Agency for my previous business.


Strategies We Use to Increase Website Traffic

Meet the Team

Meet the brilliant minds behind our successful projects

Sam Kadel

Sam Kadel

Owen Burgher

Owen Burgher

SEO Strategist

Raquel Valle

Raquel Valle

SEO Specialist

Case Studies

By focusing on SEO basics and data-driven strategies, we’ve consistently levelled up businesses in various industries. Here are their success stories.


Don’t just take our word for it

Check out what our clients have to say about working with us.


Our Recent News

Stay updated with the latest SEO News

Explore our library of different pieces of content so you have a better understanding of SEO.

Frequently Asked Questions

Have any questions? Find answers here.
What is an SEO agency?

An SEO agency, such as KBA Web, is a company that specialises in improving a website’s visibility on search engines. To do so, they apply various techniques, which include keyword research, content strategy and creation, link building and so on, boosting the site’s rankings in organic search results.

The good thing about SEO agencies, compared to SEO freelancers, is that they are capable of tackling different aspects of SEO simultaneously, as they typically have more human and financial resources. They often have teams of specialists in different areas of SEO, such as content writers, technical SEO experts, and link builders. This can lead to more effective strategies and quicker results.

Additionally, agencies can offer more consistent and scalable services. They’re able to handle much larger projects and adapt more easily to your growing business needs. This makes them a more reliable option if you’re looking for sustained growth and long-term success.

Are SEO agencies worth it?

Hiring an SEO agency is definitely a worthy investment. Apart from having teams of experts handling and enhancing your organic rankings, businesses also have the opportunity to learn and gain insights directly from the experts. In a way, this transfer of knowledge allows you to make more informed, data-driven decisions about your business strategies.

Another advantage of hiring an SEO agency is that you can save yourself from the hassle of setting up an in-house SEO team. Hiring an in-house team is expensive and time-consuming since you’ll have to deal with training and managing them yourself. In this case, an SEO agency is always a step ahead, considering the diverse skills and synergy that they already have.

Additionally, an SEO agency brings experience from working with multiple clients across various industries. They can apply best practices and strategies that worked in the past and avoid pitfalls. As a result, you come up with better results, as well as cost and time savings.

Do you do PPC and social media?

No, we don’t. KBA Web is one of only a few SEO agencies in Australia that focuses solely on search engine optimisation. 

While there are many companies out there that offer services beyond SEO, such as PPC, social media marketing, and email marketing, working with one has its cons.

One major downside of all-in-one digital marketing agencies is that they spread their resources thin across marketing channels, often diluting the quality of their SEO. 

It’s also possible that these marketing generalists don’t have the level of expertise that specialised SEO agencies possess. Their approach might lack in depth and focus required to achieve top rankings in search results.

This explains why many businesses seeking maximum SEO ROI choose a dedicated SEO agency instead. It makes sense because a focused SEO team can dedicate all its time and resources to mastering the complexities of search engine algorithms.

How much do SEO agencies charge?

SEO companies in Australia typically charge a monthly retainer fee of around AUD 2,000. With KBA Web, this fee already covers foundational SEO work, including website audits, on- and off-page SEO and analytics.

Although, keep in mind that many factors could affect the agency’s pricing. For instance, project-based arrangements or hourly rates entail variations that impact the total cost.

The nature of your business, the competition, and the size of your website can also affect the pricing.

For instance, ecommerce websites would generally require more work compared to standard websites. These sites usually have a large number of pages and complex product structures, not to mention the intense competition of ecommerce sites in organic search. Ongoing optimisation would also be required for product listings, categories and other dynamic content. 

The bottom line: More work requires more resources and, thus, a higher investment.

As you sort through your options, you must be wary of agencies that charge a monthly fee of AUD 1000 or below. These cheap SEO providers deliver exactly that – a cheap service that often resorts to black-hat SEO tactics, getting your website penalised and blacklisted from search results page. So, don’t be fooled by the seemingly cost savings at first glance.

Do you only use White Hat SEO?

Yes, our company, KBA Web uses just white hat SEO. 

White hat SEO is the use of SEO techniques that fit within the guidelines set by search engines. These include crafting high-quality content, conducting extensive keyword research, creating natural backlinks, and ensuring good user experience, among many others.

The main advantage of using ethical techniques is future proofing your site’s SEO. By following best practices, we ensure your site remains up to date with search engine algorithms hence avoiding penalties. 

In contrast, black hat techniques, such as keyword stuffing or link schemes, may emerge into short-term gains but often result in major penalties, and sometimes even blacklisting by search engines.

White hat SEO creates a strong basis for long-term achievements, resulting in a secure path that leads to ranking improvements over time.

Do you guarantee SEO results?

KBA Web does not guarantee SEO results. 

In the world of SEO, there’s simply no such thing as guarantees. Search engine algorithms are complex and evolve day by day, basically making it impossible for agencies to make any solid predictions.

Is there a minimum contract period you require?

We’re an SEO agency in Australia that doesn’t require or force clients to sign a minimum or ‘lock-in’ contract period. You can cancel anytime after the first month, provided you give a two-week notice period.

The benefit of our no lock-in contract is that you can test our services without making any long-term commitments, allowing you to see if we are the right fit for your needs. Hence, you’re never trapped into using a service that does not meet its promises.

However, we do recommend sticking with our services for an extended period because SEO requires consistency to yield significant results. Building and maintaining your search engine rankings is a gradual process, and consistent, ongoing efforts are necessary for sustained growth and success.

How long does it take to get SEO results?

It can take about 3 to 6 months of continuous SEO effort for results to start showing. However, if your target keywords are highly competitive, it could take even longer. 

Understand that several factors come into play and affect the timeline, including the competition in your industry, your website’s age, brand awareness and any past SEO work you may have done. 

As long as the techniques employed comply with search engine guidelines, you should see long-term gains in your traffic and leads. In other words, once your site ranks higher, you’ll continue to attract more and more organic traffic, creating a ‘snowball’ effect that lead to more results over time.

Is blogging and SEO the same thing?

No, blogging is not the same as SEO. However, since blogging involves creating content, usually in the form of articles or posts, it can be considered a huge part of SEO – albeit only one component. 

Other critical aspects of SEO include keyword research, on-page optimisation, link building and technical SEO. Together, these elements ensure your website is not only filled with great content but also structured and optimised in a way that search engines can easily understand and rank.

How often do I get updates about my SEO progress?

At KBA Web, we provide you with detailed monthly reports outlining our successes and the tasks we’ve completed. We’ve always valued transparency, which is why our reports include straightforward explanations of numbers from analytics for easier understanding.

Although, feel free to reach out to us via email or phone whenever you need assistance. We’re happy to answer any of your questions or address any concerns. We can also arrange for your access to our project management system, so you can check the progress of deliverables anytime you wish to.

Can you help me with writing website content?

Yes, we can. KBA Web offers content strategy and creation as a separate service. We’ll do keyword research to find topics worth ranking for, after which our in-house writers create high-quality content that aligns with your brand and resonates with your audience. 

If you have your team of writers, we can provide a detailed SEO content brief that includes the keywords to incorporate, content structure and other content SEO considerations.

Ready to take your SEO to the next level?

Get a proposal from our seasoned SEO professionals.


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