As more and more businesses discover the power of SEO and how it has boosted the success of many companies, it’s no surprise that many are looking to have it as part of their overall online marketing strategy.
However, not every digital marketing business has the resources or expertise to provide SEO services to their clients. So, what do you do if you’re in this situation? Do you just throw in the towel and let go of potential revenue streams?
Thankfully, there’s a solution: White Label SEO. This marketing solution allows you to outsource SEO work to a reliable partner and “resell” the service under your company’s name.
In this article, we’ll explore more on what white label SEO is, how it works, and the benefits it can bring to your digital marketing business. We’ll also discuss some best practices for outsourcing SEO.
Table of Content:
What is SEO?
Before we dive into white label SEO and its benefits, let’s first recall what SEO is.
If you’ve come across our SEO guide, you probably already know that SEO stands for “search engine optimization”, which is simply the process of optimizing a website to rank higher in search engine results pages (SERPs).
When a website ranks higher in SERPs, it has a better chance of getting more clicks and organic traffic, which can ultimately lead to more leads and conversions for the business. And to achieve that requires implementing various SEO techniques, such as on-page technical SEO, content creation, keyword research, link building, and so on.
What is White Label SEO?
White label SEO is a marketing solution where a digital marketing agency outsources SEO services from an SEO contractor. Essentially, what happens is you’ll be partnering with an SEO agency that provides the services you need and offering those services to your clients as if they were your own.
It’s very much like reselling a product or service, which is why a marketing agency that adopts this approach is also referred to as an “SEO service reseller”. The SEO agency handles the SEO dirty work, but your business gets to take the credit.
So, even if SEO isn’t your strong suit, you can continue to provide excellent service to your clients by offering SEO services through white labeling. By partnering with a white label SEO provider in Sydney, you can still meet the demands of your clients without compromising on quality, and you can focus on your digital marketing expertise, whether it be design, social media, and so on.
How does white label SEO work?
Now that you have a basic understanding of what white label SEO is, let’s dive into how it works. What arrangements can you expect? Who’s responsible for which tasks?
Initially, you would already have the necessary information about your client, including their needs, goals, industry, target audience, and so on and so forth. You will need to relay all of the information to your chosen SEO partner.
Once you’ve provided the necessary information, your SEO partner will take care of the initial steps like auditing your client’s website and conducting keyword research. From there, they will formulate an SEO strategy based on their findings, which they will implement and monitor over the agreed period.
On top of that, your SEO partner will also handle regular reporting, providing you with updates on the progress and outcomes of their efforts. You can use these reports to update your clients on the status of the SEO campaign and keep them informed about how it’s performing.
That’s a general idea of what can happen, but note that there could be some nuances to the details of the arrangement.
For instance, the earlier explanation assumes that you’ll be doing the SEO management with all client accounts and communications. However, it’s possible that this aspect can also be white-labeled, with your SEO partner handling these tasks. Ultimately, this will depend on your agreement and whether it suits the client’s needs better.
Benefits of Getting White Label SEO Services
These are the benefits that come with partnering with a white label SEO agency:
- You won’t need to deal with the hassle and costs of building an in-house SEO team, such as salaries, benefits, etc.
- As a result, you won’t need to worry about training and managing a team.
- You don’t have to learn SEO from scratch, as you’ll get to leverage your SEO partner’s expertise and experience to provide SEO for your clients. This will also give you time to focus on other aspects of your business.
- You’ll only have to pay for the actual hours worked or deliverables provided by your SEO partner, which can be cost-effective in the long run.
- You can attract clients who prefer to work with only one provider for all their digital marketing needs.
- You can scale your business further without the risk of hiring additional SEO staff. This means you can leave all SEO-related tasks to your trusted SEO partner.
- With more clients coming in for you, your SEO partner also benefits from the partnership as they can increase revenue for their business. This helps build trust and strengthens the partnership further, with both parties invested in each other’s success.
Best Practices for White Label SEO Outsourcing
1. Choose a Reliable SEO Partner
Don’t just settle for those who claim they are the best!
Look for a white label SEO provider that has a proven track record of delivering high-quality SEO services, and a good reputation in the industry. You can do this by doing some research, taking a look at their portfolio or case studies, and reading online reviews from their past clients.
It’s also important that you partner with an SEO company that has the right experience and skills for the job. For example, if your client requires assistance with link-building, it wouldn’t be wise to hire an SEO agency that specializes in technical SEO as this could result in subpar results or setbacks.
In addition, work with an SEO provider who values communication and transparency. They should be responsive to your concerns and remain honest in their pricing and in the reports of the results they achieve.
2. Establish Expectations, Requirements, and Deliverables
Without clear expectations, there can be misunderstandings and miscommunication between you and your SEO partner, which can lead to costly delays, mistakes, and worst, the end of your professional relationship.
So, it’s important that both parties establish clear expectations to avoid any confusion and ensure everyone is working towards the same goals. Take time to talk about the roles and responsibilities of each party, how the plan will be executed, timelines, deliverables, the scope of the project, and so on, so that no aspect of the project will be overlooked.
3. Have a Process for Quality Control
It is important that you have your own set of processes or systems in place for monitoring the progress of your partner’s SEO efforts. This way, you can ensure that their deliverables meet your expectations, as well as the standards that your clients require.
Regular reports and analytics can be included in your monitoring process to provide constructive feedback to your partner. This feedback can serve as a basis for making tweaks and modifications to enhance the quality of their work, which ultimately benefits both parties involved.
White label SEO is the perfect solution for digital marketers who are looking to outsource SEO services. It allows you to brush off the burden of SEO on your shoulders and hand it over to somebody who’s got the SEO skills and expertise that your clients require.
However, if you opt to outsource SEO services, it’s important to carefully choose the right SEO partner to ensure the success of your client dealings. Pick a reliable partner with a proven track record of success, and who values communication and transparency.