Specialised SEO Excellence, Not General Guesswork

Hiring an SEO agency is definitely a worthy investment. Apart from having teams of experts handling and enhancing your organic rankings, businesses also have the opportunity to learn and gain insights directly from the experts. In a way, this transfer of knowledge allows you to make more informed, data-driven decisions about your business strategies.

Another advantage of hiring an SEO agency is that you can save yourself from the hassle of setting up an in-house SEO team. Hiring an in-house team is expensive and time-consuming since you’ll have to deal with training and managing them yourself. In this case, an SEO agency is always a step ahead, considering the diverse skills and synergy that they already have.

Additionally, an SEO agency brings experience from working with multiple clients across various industries. They can apply best practices and strategies that worked in the past and avoid pitfalls. As a result, you come up with better results, as well as cost and time savings.

No, we don’t. KBA Web is one of only a few SEO agencies in Australia that focuses solely on search engine optimisation. 

While there are many companies out there that offer services beyond SEO, such as PPC, social media marketing, and email marketing, working with one has its cons.

One major downside of all-in-one digital marketing agencies is that they spread their resources thin across marketing channels, often diluting the quality of their SEO. 

It’s also possible that these marketing generalists don’t have the level of expertise that specialised SEO agencies possess. Their approach might lack in depth and focus required to achieve top rankings in search results.

This explains why many businesses seeking maximum SEO ROI choose a dedicated SEO agency instead. It makes sense because a focused SEO team can dedicate all its time and resources to mastering the complexities of search engine algorithms.

SEO companies in Australia typically charge a monthly retainer fee of around AUD 2,000. With KBA Web, this fee already covers foundational SEO work, including website audits, on- and off-page SEO and analytics.

Although, keep in mind that many factors could affect the agency’s pricing. For instance, project-based arrangements or hourly rates entail variations that impact the total cost.

The nature of your business, the competition, and the size of your website can also affect the pricing.

For instance, ecommerce websites would generally require more work compared to standard websites. These sites usually have a large number of pages and complex product structures, not to mention the intense competition of ecommerce sites in organic search. Ongoing optimisation would also be required for product listings, categories and other dynamic content. 

The bottom line: More work requires more resources and, thus, a higher investment.

As you sort through your options, you must be wary of agencies that charge a monthly fee of AUD 1000 or below. These cheap SEO providers deliver exactly that – a cheap service that often resorts to black-hat SEO tactics, getting your website penalised and blacklisted from search results page. So, don’t be fooled by the seemingly cost savings at first glance.

Yes, our company, KBA Web uses just white hat SEO. 

White hat SEO is the use of SEO techniques that fit within the guidelines set by search engines. These include crafting high-quality content, conducting extensive keyword research, creating natural backlinks, and ensuring good user experience, among many others.

The main advantage of using ethical techniques is future proofing your site’s SEO. By following best practices, we ensure your site remains up to date with search engine algorithms hence avoiding penalties. 

In contrast, black hat techniques, such as keyword stuffing or link schemes, may emerge into short-term gains but often result in major penalties, and sometimes even blacklisting by search engines.

White hat SEO creates a strong basis for long-term achievements, resulting in a secure path that leads to ranking improvements over time.

KBA Web does not guarantee SEO results. 

In the world of SEO, there’s simply no such thing as guarantees. Search engine algorithms are complex and evolve day by day, basically making it impossible for agencies to make any solid predictions.

We’re an SEO agency in Australia that doesn’t require or force clients to sign a minimum or ‘lock-in’ contract period. You can cancel anytime after the first month, provided you give a two-week notice period.

The benefit of our no lock-in contract is that you can test our services without making any long-term commitments, allowing you to see if we are the right fit for your needs. Hence, you’re never trapped into using a service that does not meet its promises.

However, we do recommend sticking with our services for an extended period because SEO requires consistency to yield significant results. Building and maintaining your search engine rankings is a gradual process, and consistent, ongoing efforts are necessary for sustained growth and success.

It can take about 3 to 6 months of continuous SEO effort for results to start showing. However, if your target keywords are highly competitive, it could take even longer. 

Understand that several factors come into play and affect the timeline, including the competition in your industry, your website’s age, brand awareness and any past SEO work you may have done. 

As long as the techniques employed comply with search engine guidelines, you should see long-term gains in your traffic and leads. In other words, once your site ranks higher, you’ll continue to attract more and more organic traffic, creating a ‘snowball’ effect that lead to more results over time.

No, blogging is not the same as SEO. However, since blogging involves creating content, usually in the form of articles or posts, it can be considered a huge part of SEO – albeit only one component. 

Other critical aspects of SEO include keyword research, on-page optimisation, link building and technical SEO. Together, these elements ensure your website is not only filled with great content but also structured and optimised in a way that search engines can easily understand and rank.

At KBA Web, we provide you with detailed monthly reports outlining our successes and the tasks we’ve completed. We’ve always valued transparency, which is why our reports include straightforward explanations of numbers from analytics for easier understanding.

Although, feel free to reach out to us via email or phone whenever you need assistance. We’re happy to answer any of your questions or address any concerns. We can also arrange for your access to our project management system, so you can check the progress of deliverables anytime you wish to.

Yes, we can. KBA Web offers content strategy and creation as a separate service. We’ll do keyword research to find topics worth ranking for, after which our in-house writers create high-quality content that aligns with your brand and resonates with your audience. 

If you have your team of writers, we can provide a detailed SEO content brief that includes the keywords to incorporate, content structure and other content SEO considerations.