Portfolio
Ranking within the Blue Collar Recruitment Industry: HJ Recruitment
Client
HJ Recruitment
Organic Growth
400%+
Industry
Recruitment
Start of SEO Campaign
Jan 2025
About the Project
KBA Web identified several issues with HJ Recruitment website that were hindering its online performance. The site was currently registered to the domain (hjrecruiting.com) and were looking to target local keywords.
To do this we redirected the current domain to hjrecruitment.com.au instead and established a regular content and backlink acquisition strategy.
The Solution
Here’s what we did to help HJ Recruitment overcome their challenges and increase its traffic.
01
The Domain was changed
The domain was changed from hjrecruiting.com to hjrecruitment.com.au to target local Australia keywords.
02
DR increased from 4.8 to 10
We focused on acquiring backlinks via manual outreach and guest posting. To ensure the quality of these links, we manually reviewed each potential referring site to detect any indications of spam, and set minimum criteria for both domain rating and traffic.
03
Regular Content & Creation of location pages
From our competitive analysis, we found that top-ranking pages lack information structure and content organisation. We consistently crafted and published better blogs and published a range of targeted location pages.
Project Highlights
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